Kroger is preparing for a survey on its future in the US, and the retailer says it expects to have the data in hand by April.
The survey will be led by retail expert Dan Schmitt and includes questions about customers’ shopping habits and grocery preferences, among other things.
Kroger will collect the data through its website and in-store, and then will send it to retailers in an effort to gauge what consumers would like to see from a grocery store.
Krogers annual survey of shoppers was released on Tuesday, and it found a huge improvement in consumer trust in the past year, with customers saying they’re more likely to pay a full price for their groceries now that they know what they can and can’t get.
Kroos survey also found that shoppers are more willing to pay for groceries that are on sale or discounted, compared to last year.
It found that 58 percent of respondents are willing to make those same payments in the future, and nearly three in four consumers are willing at least one of the items on their shopping list to be on sale, compared with 48 percent last year and 37 percent in 2016.
Kroes customers also seem to be becoming more loyal.
Krozers satisfaction rating is the highest among the companies surveyed, with 80 percent of consumers saying that they are very or somewhat satisfied with their Kroger.
In fact, Krozs customer satisfaction rating in the 2016 survey was the highest in Kroger history, at 89 percent.
The retail giant is also looking to make up for the losses that it made when it closed its stores in late 2016.
As part of the consolidation effort, Kroger said it is moving some of its stores to its sister company, Sams Club, and plans to open more stores in 2018.
The company also said it will start to expand into more neighborhoods and regions in 2018, with some of the new locations opening later this year.
Krogers stores in the United States are closing and it has started to cut jobs.
In the first quarter, Krogies stores lost $3.3 billion, or 13 percent of the company’s total sales, and that included the closing of about one-third of its flagship stores in Minneapolis, Chicago and Atlanta.
The stores were slated to open in 2020.