NFL fans have become increasingly willing to stream and use streaming devices in the past year.
The survey conducted by The Nielsen Company, the NFL’s ratings arm, says that while they’re still a minority of fans, they’re on track to become more popular than ever.
The survey of 2,400 NFL fans found that 47 percent of them use streaming services to watch games, and 55 percent of fans say they’re watching them in person or over the internet.
That’s up from 49 percent in 2015 and 50 percent in 2014.
The report also found that 43 percent of respondents say they’ll likely purchase a streaming device at some point in the future, up from 39 percent in 2016 and 39 percent last year.
This includes 43 percent who said they’ll buy a streaming box this year, up six percentage points from last year, and a jump of four percentage points since the survey began in 2016.
Nearly two-thirds (64 percent) of respondents said they’ve purchased a streaming subscription in the last year and a half, up slightly from 57 percent in 2017 and 56 percent in last year’s survey.
That said, 55 percent said they haven’t purchased a subscription in a while, up five points from the last survey.
And the survey found that 71 percent of surveyed fans said they will continue to subscribe to a streaming service, up seven points from 69 percent last season.
This is an update to an article published on October 20, 2018 at 11:37:43AM ET.