SALEFORCE SCIENTISTS ARE READY FOR A COLD WAR.
The next round of winter storms is likely to bring up to four inches of snow, and if you’re in the Midwest, you’re going to want to prepare.
A lot of people are going to be on the road to work or at the office, and that means the number of people that are available for survey work is going to drop, says Steve Daugherty, CEO of Salesforce, the online service where people send in questions to businesses.
“I think a lot of companies that are already having that conversation, they’re going into a more cautious mode,” he says.
That means that there’s going to need to be more surveys in the mail.
“You’re going do a lot more of these in the winter months,” he adds.
But the survey itself won’t be as easy.
“This is the last time we’re going down this road,” Daugrieff says.
The questionnaires, for instance, won’t necessarily include information on whether the company has a data breach.
And they won’t include data on what products people are using.
So if you want to know if a company is vulnerable to an attack, the company’s survey won’t tell you.
But they will tell you how to protect yourself.
And the survey also won’t ask about the company itself.
“The goal is to make sure you’re not going to put your employees at risk,” Daughherty says.
In other words, the survey is designed to make you feel like you can take any measure you want.
And it will be useful if you have an organization that has been hacked.
Salesforce will start shipping surveys this month, which is one of the first steps on the salesforce.com roadmap to be a better data source for businesses.
It’s a big step.
“Salesforce is the best survey tool,” Dauber says.
“We are the only platform that has the ability to collect the information that a company needs to make decisions, to analyze it and to act on it.”
The survey will allow companies to get an idea of how they’re doing, and how to improve.
And in the short term, it can also help companies decide how to increase the volume of surveys they send.
“When you get a response like that, it’s a great indicator of how many people are out there in the field and in the office,” Davengs says.
It can also be a signal to the company that it’s time to update the survey.
“If they’re getting these high-volume surveys that are coming in, they need to make adjustments to the way they collect data,” Daung says.
But as Daugyres says, “If you can use this as a signal, you can start to build up trust and trust your data.”
Daugries plan is to roll out more surveys over the coming weeks.
And if you’ve got an organization with data that you’d like to share with the community, the sales team is offering to sell you a survey kit to make it easier.
It costs $149, and it includes an invitation code, which you can give to anyone you want on your company’s mailing list.
“That’s what they use to let people know when you’re doing surveys,” Dauls says.
You can sign up to be notified when there’s more surveys to be sent.
Daungs says he wants to get surveys out to the public as quickly as possible.
And he’s not waiting for the first wave of sales to start rolling in.
“It’s a very exciting time to be in the sales industry,” he tells me.
“But I think we’re moving into a cold war.”