An interactive survey of Australians’ attitudes to social media, using a large-scale online survey, has found they want to be part of the conversation.
Key points:Social media is a “bigger, bolder, richer, more inclusive and much bigger story” than previously thought, according to the reportThe study found many Australians think social media is more important than other mediaSource: AFR reportThe Australian Federal Government’s social media strategy, which includes a national online survey in 2017, was launched in March this year.
“The survey is a really big story, but it’s not going to get everyone to participate,” the AFR’s research director, Tim Dyer, said.
“Social media, as a social media platform, has been one of the big stories this year in terms of engagement and participation.”
So, if you’ve got a strong platform and it’s going to be a big story for a lot of people, it’s really important that you’re part of that conversation.
“The survey, which was conducted over a two-week period in early 2017, also found more than one in four Australians said they wanted to participate.”
We know from previous surveys that a lot more Australians are engaged on social networks than we thought,” Mr Dyer said.
The report, published by the Australian Financial Press, also highlights the lack of clarity around the definition of social media.”
He said it was clear many Australians did not agree with the term “social media”, with only 25 per cent of respondents choosing “social”.””
The only thing we can see that we can use is that people feel that it is more than a social platform.”
He said it was clear many Australians did not agree with the term “social media”, with only 25 per cent of respondents choosing “social”.
“We can understand that people want clarity around it, but the definition is also pretty nebulous,” Mr Tysh says.
“People need to have the freedom to use whatever they want, whether it’s social or not, but that’s not what the government has done.”
They’ve got to do something about it.
“The report found there were significant differences in attitudes across different age groups, with young people less likely to want to participate than older Australians.”
One of the things that really struck me was that there are young people that are very keen to participate in the survey, but their attitudes are very much shaped by their parents, who they think are the experts on it,” Mr Kelleher said.
Topics:government-and-politics,media,social-media,internet-technology,internet safety,community-and_society,research,australiaFirst posted June 09, 2019 16:15:33Contact Tim DyersMore stories from New South Wales