The Kroger Survey is back.
It’s the latest in a series of consumer research studies designed to provide consumers with a sense of how their grocery store or supermarket operates and how they can make the most of their choices.
The latest survey, which was conducted by Kroger in conjunction with Consumer Reports, found that while Kroger’s average customer spends about $6.50 per day per store, it has “a large and varied network of consumers who are likely to spend a great deal more” on the company’s products and services.
“The survey shows that many Kroger customers are using their Kroger loyalty cards to shop online, pay in-store and pay online, while some customers also use their Krozers loyalty cards for purchases at participating Kroger locations,” Kroger said in a statement.
“Kroger’s customers are increasingly opting for a ‘no-frills shopping experience’ with the latest technologies to better ensure they can purchase products and items that are made in the U.S. and across the globe.
Kroger shoppers are also finding more value in the value added by the brands they shop with, including its Krozer Advantage membership program, Krozeregg and Krozys Flex.
Kroz is working with consumer experts to make sure that the results of the survey are transparent, accurate and relevant to its customers.
Krozer’s customer survey is a follow-up to its annual survey, conducted in October, that found the chain was struggling to attract shoppers.
The survey found Kroger was struggling for the first time since the survey began in 2006.
Krobertas loyalty card purchases made up 25 per cent of Krogers overall spending.
The study also found that Kroger had “an uneven mix of consumers, and that the majority of customers who shopped with Kroz were from a minority of demographics. “
A good chunk of the loss was due to the loss of a significant percentage of Krobers loyalty card revenue, which had been largely driven by a combination of an unfavorable transaction tax and the expiration of the current terms of service,” Krozer said in its statement.
The Kroz survey also found Kroz was struggling with customers who had never shopped at the grocery store before, with almost one-quarter of the respondents saying they had never visited the store in the past year. “
Many consumers were also from the bottom of the income distribution, and they are likely not likely to have access to Kroz’s extensive benefits package or to have Kroz as a trusted source of payment options.”
The Kroz survey also found Kroz was struggling with customers who had never shopped at the grocery store before, with almost one-quarter of the respondents saying they had never visited the store in the past year.
Krozac said in an emailed statement it would continue to work with Kroger to ensure that the findings of the study are accurate.
“We are pleased to see Kroz has made a concerted effort to improve its customer service and the integrity of its products and processes and we look forward to continuing our dialogue with Krobs and our partners,” Krozac Retail said.